FOR IMMEDIATE RELEASE

MARK M. DAVID RETIRES FROM DAY-TO-DAY OPERATIONS;

REMAINS CHAIRMAN OF MOVIE STAR, INC.

New York, NY – August 24, 1999 -- MOVIE STAR, INC. (ASE: MSI) today announced that Mark M. David has retired from day-to-day operations but will remain Chairman of the Board of Directors. Mr. David, Movie Star’s largest shareholder, will also remain a consultant to the Company.

Mr. David, age 52, has spent his entire career at Movie Star and its predecessors. In February of this year, Mr. David relinquished the title of Movie Star’s Chief Executive Officer to Mel Knigin. Commenting, Mr. David, stated, “I leave the day-to-day operations of Movie Star in the excellent hands of those most responsible for the overall business turnaround, resumption of sales growth, and introduction of important new merchandise programs. As Chairman, a consultant and the largest shareholder, I will remain actively involved in strategic and business planning and will continue to use my best efforts to grow the business and enhance shareholder value.”

In connection with Mr. David’s retirement, the Company will incur a one-time charge of approximately $625,000.

Separately, the Company reported that although its fiscal 1999 audit is underway, it expects to report sales of approximately $73 million for the year, a 13% increase over fiscal 1998 sales of $64.5 million.

MOVIE STAR, INC. produces and sells ladies sleepwear, robes, leisurewear, loungewear, panties and daywear and also operates 28 retail outlet stores.

Certain of the matters set forth in this press release are forward looking and involve a number of risks and uncertainties. Among the factors that could cause actual results to differ materially are the following: business conditions and growth in the industry; general economic conditions; addition or loss of significant customers; the loss of key personnel; product development; competition; foreign government regulations; fluctuations in foreign exchange rates; rising costs for raw materials and the unavailability of sources of supply; the timing of orders booked; and the risk factors listed from time to time in the Company's SEC reports.

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CONTACT: INVESTOR RELATIONS COUNSEL:

Movie Star, Inc. -or- The Equity Group Inc.

Thomas Rende, CFO Linda Latman (212) 836-9609

(212) 684-3400 www.theequitygroup.com