FOR IMMEDIATE RELEASE

MOVIE STAR, INC. ENTERS ADJACENT BUSINESS ARENA

Establishes Meant to Be Division for Loungewear and Daytime Dresses

New York, NY – July 19, 1999 -- MOVIE STAR, INC. (ASE: MSI) today announced its establishment of a new division, “Meant To Be”, which will design, merchandise, produce and sell loungewear and daytime dresses. It has hired the design, merchandising and sales team that built this business at Sita, Inc., with Herb Roth spearheading this new enterprise for Movie Star.

According to Mel Knigin, Movie Star’s President & CEO, “Historically, the bulk of our business is shipped during our first two fiscal quarters (July-December). The Meant To Be styles, fabrics, and most notably its prints, which are primarily shipped in the January to June timeframe will contribute to building our business in the second half of the year. Herb, along with his group of creative and accomplished design and sales associates, were responsible for making this a multi-million business at Sita and bring the know-how, relationships, and confidence to do the same or more at Movie Star. While drawing upon Movie Star’s financial and operational resources, the new division will have a large degree of autonomy.”

The merchandise mix features a full range of loungewear encompassing long sleeved caftans to sleeveless sundresses. “While woven knit sleepwear and embroidered chambray muumuus accentuate the line, the Meant To Be fashion story is all about prints,” according to Herb Roth, President of the new Movie Star division. Fabrics include cotton, rayon challis, sand crepe and voile on which are printed color rich patterns for all ages, tastes and preferences. Our initial line will have new treatments of animal skin prints, Indonesian batiks and tropical retro designs as well as the always popular romantic florals whose popularity defies changing fashion moods. Beyond fashion, our customer appreciates the multi-purpose comfort of this loungewear which is wearable at home and outdoors.”

For starters, Meant To Be garments will be sold at department stores. A parallel private label program for chains is being contemplated. The Meant To Be business plan calls for importing finished packages from overseas. Initial shipments are scheduled for January 2000. In closing, Mr. Knigin pointed out, “Meant To Be, which primarily ships in the January to June period, enhances our current loungewear business of fleece, velour and terry loungewear lines, which are big sellers during the July- December period. We have every confidence that Herb and his team will make an important contribution to the continued growth of our Company.”

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July 19, 1999

MOVIE STAR, INC. produces and sells ladies sleepwear, robes, leisurewear, loungewear, panties and daywear and also operates 28 retail outlet stores.

Certain of the matters set forth in this press release are forward looking and involve a number of risks and uncertainties. Among the factors that could cause actual results to differ materially are the following: business conditions and growth in the industry; general economic conditions; addition or loss of significant customers; the loss of key personnel; product development; competition; foreign government regulations; fluctuations in foreign exchange rates; rising costs for raw materials and the unavailability of sources of supply; the timing of orders booked; and the risk factors listed from time to time in the Company's SEC reports.

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CONTACT: INVESTOR RELATIONS COUNSEL:

Movie Star, Inc. -or- The Equity Group Inc.

Thomas Rende, CFO Linda Latman (212) 836-9609

(212) 684-3400 www.theequitygroup.com