New
York, New York (March 2, 2004) - Movie
Star, Inc. (AMEX:MSI), announced
today that it has entered into a licensing agreement with Maidenform Inc. Under this agreement, Movie Star will
produce a new line of ladies’ sleepwear and robes to be introduced under the Maidenform® name. Movie Star’s Maidenform Collection will be available in department stores,
chains and high-end specialty stores nationally beginning in January 2005. Movie
Star will also introduce a new line of sleepwear, robes and daywear under
the trademarks Sweet Nothings®,
Self Expressions® and Rendezvous® to be
distributed at select mass merchandisers and national chains early next year.
Mel
Knigin, Movie Star’s Chief Executive
Officer stated, “We are excited about the opportunities for growth that the
relationship between Movie Star and Maidenform® will
provide us. Movie Star’s business is committed to providing the latest fashions
in intimate apparel products, ensuring both quality and competitive
pricing. Being able to introduce this
collection under one of the world’s most highly recognized names significantly
enhances our product line and distribution capabilities.” Tom Ward, Chief Executive Officer of Maidenform Inc., concurred, “We believe
this new partnership with Movie Star
Inc. is an excellent avenue for continued expansion of our brand awareness
and a great opportunity for business expansion for our retail partners.”
MOVIE STAR, INC.
produces and sells ladies’ apparel, including sleepwear, robes, leisurewear,
and daywear. Current collections include the Cinema Etoile premium line of intimate apparel and the Movie Star line of apparel sold as
private label programs.
Maidenform, Inc. is an international marketer and manufacturer of branded intimate
apparel. Its primary brands are Maidenform®, Lilyette®, and Flexees®. The Maidenform® brand
is recognized as a premier American brand with strong consumer recognition for
over 80 years and is available in over 60 countries worldwide.
Certain of the matters
set forth in this press release are forward-looking and involve a number of
risks and uncertainties. Among the factors that could cause actual results to
differ materially are the following: business conditions and growth in the
industry; general economic conditions; addition or loss of significant
customers; the loss of key personnel; product development; competition; risks
of doing business abroad; foreign government regulations; fluctuations in
foreign rates; rising costs for raw materials and the unavailability of sources
of supply; the timing of orders booked; and the risk factors listed from time
to time in the Company’s SEC reports.
CONTACT: INVESTOR RELATIONS:
Movie
Star, Inc. -or- SM Berger & Company, Inc.
Thomas
Rende, CFO Stanley Berger
(212)
798-4700
(216) 464-6400